The New Thinking Model
Continuous learning and development
The New Thinking Model for the concept of self-production represents a revolutionary approach to creativity and business in today's digital world.
The New Thinking Model
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Continually build audience and influence
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Each new project starts from a stronger position than the previous one
Long-term growth strategy
5
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Emphasising the uniqueness of the creator's personality and experience
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Building a trusting relationship with the audience
Authenticity as a key factor
7
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Ability to easily switch between different niches and formats
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Personal brand becomes an umbrella brand for different initiatives
Adaptability and flexibility
6
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Utilising different communication channels to strengthen presence
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Creating an ecosystem around the personal brand
Multi-platform approach
8
The New Thinking Model
-
Continually build audience and influence
-
Each new project starts from a stronger position than the previous one
Long-term growth strategy
5
-
Emphasising the uniqueness of the creator's personality and experience
-
Building a trusting relationship with the audience
Authenticity as a key factor
7
-
Ability to easily switch between different niches and formats
-
Personal brand becomes an umbrella brand for different initiatives
Adaptability and flexibility
6
-
Utilising different communication channels to strengthen presence
-
Creating an ecosystem around the personal brand
Multi-platform approach
8
The New Thinking Model
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Every project is an opportunity to learn new skills
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Continuous improvement as part of the personal brand
Continuous learning and development
9
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Diversity of income sources (products, services, partnerships, sponsorships)
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Increasing the value of personal time and expertise
Monetising the personal brand
11
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Building a loyal audience around individuals rather than individual products
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Involving the audience in the process of creating and developing projects
Community building
10
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A strategic approach to building a public image
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Turning personal history and experience into a marketing asset
Reputation Management
12
The New Thinking Model
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From: Creating and promoting individual products
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To: Developing and promoting a personal brand as a core asset
Paradigm Shift
1
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Instead of dispersing resources to promote individual products, the focus is on developing the personal brand
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Each activity and project works to enhance the overall image
Efficient use of resources
3
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Each project becomes part of the big picture of the personal brand
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Creativity is seen as an investment in one's own image and reputation
Integration of creativity and entrepreneurship
2
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The success of the personal brand increases the value of all related products
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Successful products, in turn, strengthen the personal brand
Creating synergy
4
