1.
Preparation
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Readiness to work in an entrepreneurial model
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Study of the plan and supplementary materials
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Consultation with experts
2.
Starting point
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Assessment of current situation
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Setting goals
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Identify resources
3.
Organising the workspace
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Physical space
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Digital space
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The media kit needed
4.
Identifying a niche for yourself
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Analysing your own brightest qualities
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Current understanding of the market
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Selection of formats
5.
Identifying the customer's main problem
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Analysing the target audience
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Identifying key needs
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Formulating a unique solution
6.
Detailed competitor analysis
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Identify key competitors
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Analyse their strengths and weaknesses
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Identify your competitive advantages
7.
Personal action plan
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Short-term goals
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Long-term goals
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Key Performance Indicators (KPIs)
8.
Developing a product/service offer
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Description of the product or service
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Pricing
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Value Proposition
9.
Sales Algorithm
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Structure of the sales cycle
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Working out the stages of sales
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Sales and persuasion techniques
10.
Analysing the sales algorithm
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Collecting feedback
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Evaluating effectiveness
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Adjusting the approach
11.
Sales funnel
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Funnel stages
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Tools for each stage
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Conversion Optimisation
12.
Social media presence
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Selecting the right platforms
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Create and optimise profiles
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Strategising your social media presence
13.
Creating a tag cloud
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Selecting the right platforms
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Create and optimise profiles
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Strategising your social media presence
14.
Creating video content about yourself
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Planning content
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Filming and editing
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Promotion
15.
Content types
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Determining the optimal set of content
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Creating and publishing strategies
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Analysing the effectiveness of different types of content
16.
Social media monitoring
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Selecting the right platforms
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Create and optimise profiles
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Strategising your social media presence
17.
Monitoring personalised action plan
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Regularly assess progress
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Adjusting the plan as necessary
Ongoing
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Expand network of useful contact
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Analyse new products from competitors
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Monitoring trends
Self-Production Plan
Build a strong personal brand
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Each project strengthens your personal brand, creating a cumulative growth effect.
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Create content that truly reflects your personality and values.
Financial benefit
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Reduced intermediary costs and a larger percentage of the revenue stays with you.
Complete creative control
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You decide what content to create and how to present it.
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No compromising with the vision of producers or sponsors.
Flexibility and speed
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Respond instantly to trends and audience demands without bureaucracy.
Variety of Opportunities
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Experiment with different formats and platforms, finding what works for you.
A direct link to your audience
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Get instant feedback and build strong relationships with your customers.
Develop multi-faceted skills
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Become a versatile professional by mastering different aspects of media production.
Active networking
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Development of business relations in the community of entrepreneurs, owners of strong emerging brands